How Do I…Smell??


In today’s society, looking good is not our only prerogative; we must also smell the part. Here are a few new fragrances that could make anyone stand out in a crowd, or should I say “smell” out…boy was that corny.

First up we have Very Hollywood, by Michael Kors, which is a new fragrance for women inspired by the glamour of the red carpet. Designer Michael Kors says, “Very Hollywood is the indulgence. This is the gold dress!” The ad campaign shot by Mario Testino, which is partially shown above, features Carmen Kass wearing “the gold dress,” and being escorted by Noah Mills to a red carpet event.


The sophisticated floral scent features top notes of mandarin and iced bergamot, the heart is of wet jasmine, ylang-ylang, raspberry and gardenia, and the bottom is of Italian orris, creamy amber, soft white moss and vetiver. The glass bottle is made to resemble flashbulbs and the outer packaging is a rich coral with a gold border, the Very Hollywood label features a font inspired by the Beverly Hills Hotel. Very Hollywood is slated to launch in September 2009, select products are currently available at www.michaelkors.com.


The collection includes: Very Hollywood Michael Kors Luxe Perfume Spray 1.0oz ($300), Very Hollywood Michael Kors Eau de Parfum Spray 1.0oz, ($45)/1.7oz, ($65)/3.4oz, ($85), Very Hollywood Michael Kors Hollywood Fabulotion 5.0oz ($45), Limited-Edition Very Hollywood Michael Kors Hollywood Signature ($25) and Limited-Edition Very Hollywood Michael Kors Hollywood Gem Solid Perfume Ring ($40). The collection also includes some fabulous items like a ballpoint pen with Very Hollywood scented-ink, a coral cocktail ring containing Very Hollywood scent in solid form, gift set which will include fragrance and unscented false eyelashes, a miniature Very Hollywood bottle choker and gold clutch. Few more pictures below.


kors-ad5Limited-Edition Very Hollywood Michael Kors Hollywood Gem Solid Perfume Ring $40.00 (Sephora Exclusive)



PLAY, is the new fragrance, for men, by Givenchy. PLAY was inspired by the lifestyle of today’s man, characterized by freedom of action and freedom of movement. The PLAY fragrance is available in EDT and Intense EDT, formulated by Emilie Coppermann and Lucas Sieuzac under the direction of Givenchy’s “brand nose” Francoise Donche. It’s a modern yet timeless scent that embodies its era with style.

The ad campaign shot by photographer Tom Murno, features Justin Timberlake as the face and embodiment of the PLAY lifestyle, and takes inspiration from Timberlake’s real life. See campaign below.


PLAY EDT exudes a powerful presence with top notes Bergamot, Mandarin Orange, Bitter Orange, Grapefruit; middle notes Amyris Wood, Black Pepper, Coffee Flower; and bottom notes Vetiver, Patchouli.

PLAY Intense is charismatic and captivates with its sweet, caressing nature with top notes Bergamot, Mandarin; middle notes Amyris Wood, Pink Pepper, Coffee Flower; and bottom notes Labdanum, Tonka Bean, Vetiver, Patchouli.



PLAY is available now at Macy’s, Nordstrom, Dillard’s and Sephora.


Lastly, Jil Sander is launching a new scent called Jil, which is licensed by Coty and will be released throughout Europe this September and is set to debut in the U.S. next Spring. Julia Restoin Roitfeld is the face of Jil and thinks the scent is perfect for the feminine woman. This new floral-amber scent is taking a cue from the fashion house’s new direction under Raf Simons by International Flavors & Fragrances perfumers Olivier Polge and Bruno Jovanovic. Jil consists of pink pepper, tangerine, heliotrope and ambergris.

The scent will come in 30-ml., 50-ml. and 75-ml. versions for 48 euros, or $68.25 at current exchange; 68 euros, or $96.70, and 88 euros, or $125, respectively. There’s also a shower cream (200 ml. for 29 euros, or $41.25), a body lotion (200 ml. for 32 euros, or $45.50) and a deodorant spray (100 ml. for 24 euros, or $34).

Hope to smell some of these scents on you guys soon.

CoutureSteez Out!!!


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